You see, it all starts with an animal called the Asian palm civet, or luwak, as the Balinese call it. It's a ferret-like creature with a hankering for coffee beans. But the crafty luwak eats only the finest fruit available, passing over any that do not pass his strenuous inspection. The bean then makes its way through the luwak's digestive system, eventually re-emerging as eaten things often do. It's then collected and brewed into the world's most expensive cup of joe.
I will hand it to the marketing wizards who came up with this coffee however. It is a rare talent that can convince lots of people to pay up mightily to imbibe liquid luwak poo. Still, perhaps we need to talk to a real coffee connoisseur.
Have you sampled this coffee and, if so, what were your thoughts? The real deal or a real gimmick? Let me know!